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Pricing

Simple pricing, priced by call volume.

Your monthly fee covers the AI assistant, integrations, and ongoing tuning. Month-to-month after launch — no lock-in. And right now, setup is on us.

Prices shown are approximate. All invoices issued in EUR.

Pilot
Solo founders & boutique studios. One caller at a time.
€299/month
Billed monthly
Free setup  included for clients who start now
Get started
Included
  • 1,000 minutes / month
  • 1 phone number
  • Calendar booking
  • 1 CRM integration
  • 25+ languages
  • No parallel calls
Fleet
Multi-location clinics & salon groups across sites.
€899/month
Billed monthly
Free setup  included for clients who start now
Get started
Included
  • Everything in Captain
  • 5,000+ minutes / month
  • 5+ concurrent calls
  • Multi-location routing
  • Custom brand voice
  • Dedicated account manager
Squadron
Franchises & large practices. Custom infrastructure.
from €1,500/month
Tailored to your operation
Free setup  included for clients who start now
Let's talk
Included
  • Everything in Fleet
  • Unlimited call volume
  • Custom voice clone
  • Zero data retention option
  • Custom SLA & uptime
  • SSO & custom contracts

All plans are month-to-month. Cancel anytime. All prices are net, VAT not included. A one-time setup fee applies on top of your plan — see setup options →. Eligible women-led & family businesses can get setup free.

The cost of missed calls

See what you're losing every month.

This calculator estimates the revenue walking out the door from calls you can't pick up — and what a TAG LAB front desk recovers.

Your current setup
Missed calls per day8
Conversion rate (call → customer)30%
Avg. revenue per customer300
Assistant hourly rate18/hr
Hours staffed per week25h
You're losing about
15,840/mo
in revenue from calls that go unanswered.
Current staff cost1,948/mo
TAG LAB front desk549/mo
Total yearly impact207,576

Estimates based on industry averages. Actual results depend on your call volume, conversion rate, and service mix. These are starting points, not promises.

Add-on

WhatsApp on top of any plan.

WhatsApp

Add a WhatsApp line to any TAG LAB plan.

Included
  • 10 conversations per month
  • 1 WhatsApp number · each extra €19/mo
  • Unlimited agents
  • All integrations
Then €79/month for 800 conversations.
Activate add-on
FAQ

Quick answers.

Will callers know they're talking to an AI?
It sounds remarkably natural — calm, warm, and on-brand, with no robotic scripts. We train it on your tone and your business so it represents you well. You decide how it introduces itself; many clients are upfront that it's an AI assistant, and callers rarely mind when the experience is smooth.
What happens with a complex call it can't handle?
It's built to know its limits. For anything outside its scope, it can take a detailed message, escalate to a human, or transfer the call live — based on rules we set up with you. Nothing important falls through the cracks.
How long until we're live?
Days, not months. Most setups go live within one to two weeks of the first call — we build, train, and run test calls you approve before anything touches a real customer.
Does it integrate with the tools I already use?
Yes. We connect it to your calendar, CRM, and booking tools — Google Calendar, Calendly, Cal.com, HubSpot, Salesforce, and 100+ others — so every call turns into a booking, a note, or a follow-up automatically.
What do I need to provide to get started?
Very little. One short discovery call, access to the tools you'd like connected, and a sense of how you want calls handled. We do the building, training, and technical work — you review and approve.
Does it work in more than one language?
Yes — 25+ languages, and it can detect and switch automatically on the call. Ideal for businesses serving international or multilingual clients.
Is this replacing my assistant?
Most clients use it to cover what a human can't — after hours, peak times, and the calls that would otherwise go to voicemail. It frees your team from the phone so they can focus on the customers in front of them, rather than replacing the human touch entirely.
Is setup really free?
Right now, yes — we waive it completely for new clients. You still get the full white-glove launch: discovery, building and training the AI, connecting your tools, test calls you approve, and go-live. It won't be free forever, so starting now locks in the most value.
Where is my data stored, and is it secure?
Entirely in the EU. GDPR-compliant by design and aligned with the EU AI Act. Your callers' data stays in Europe, and enterprise plans can add zero data retention.
Not sure which plan?

Let's find the right assistant for your business.

Answer a few quick questions. We'll review your answers and send back a personalized plan recommendation and price — no obligation.

WhatsApp assistant coming soon — we'll add you to early access.

We'll review and email your personalized plan and price within one business day. No payment now.

Got it — we're on it.

We'll review your answers and email your personalized plan recommendation within one business day.

Ready to scale?

Free 20-minute consultation. We'll recommend the right plan — no pressure.

Book a free consultation